World Travel Market - Latin America - Ginger Juice
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World Travel Market – Latin America


WTM Latin America, by Reed Exhibitions, is the leading travel & tourism event for South America which takes place in São Paulo, Brazil.

Ginger Juice provided comprehensive social media support in 2014 and based on this success was commissioned to provide support again in 2015.
The purpose of this project was to help build the brand, drive traffic, promote exhibitors & registrations for the event.
We successfully delivered: regular posts & engagement, event-day-coverage, Facebook & Twitter advertising & Twitter chats & graphic content creation.
In 2015, we ran a very popular #WTMLATSelfie campaign which attracted over 200 entries.

Facebook Results 2014

  • Audience reach: 1.1 million
  • Likes, shares & comments: 3,450
  • New fans: 1,111

Twitter Results 2014

  • Audience reach: 5.2 million
  • Mentions & Retweets: 1,170
  • New followers: 1,762 (up 144%)