Ginger Juice was selected to provide social media for the inaugural World Travel Market – Africa, which took place in Cape Town in May 2014.The event had virtually zero social media presence when we took over in October 2013. Since that time we provided a range of social media activity which:
- built awareness of the event
- built followers
- increased bookings of feature exhibitors
- promoted event sessions
- delivered an international competition
- included targeted Facebook advertising
- included blogs
- drove web traffic
- and, generated increased event registrations.
We also provided comprehensive event-day coverage. The event was a huge success, and for a time, the event hashtag was even trending on Twitter!Ginger Juice also provided social media support for WTM Latin America in 2014 & 2015. Click the link for full results.