World Travel Market - Africa - Ginger Juice
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World Travel Market – Africa


Ginger Juice was selected to provide social media for the inaugural World Travel Market – Africa, which took place in Cape Town in May 2014.

The event had virtually zero social media presence when we took over in October 2013.  Since that time we provided a range of social media activity which:
  • built awareness of the event
  • built followers
  • increased bookings of feature exhibitors
  • promoted event sessions
  • delivered an international competition
  • included targeted Facebook advertising
  • included blogs
  • drove web traffic
  • and, generated increased event registrations.

We also provided comprehensive event-day coverage. The event was a huge success, and for a time, the event hashtag was even trending on Twitter!

Ginger Juice also provided social media support for WTM Latin America in 2014 & 2015.  Click the link for full results.