Ginger Juice delivered social media marketing activity for “York Minster to Westminster” – a prestigious event organised by Visit York. The event took place at the Houses of Parliament & QEII Conference Centre and was attended by several MPs, Lords, international event buyers and leading York-based venue providers. Short-burst of events social media marketing (both organic & paid-for activity). This was delivered over a 4 week period; before, during and after the event to generate leads, create a buzz, promote business partners & York’s many conference and event venues. In addition to social media activity, Ginger Juice provided event-day photography to complement live tweeting. Ginger Juice also created a Storify (an online story) of the event day, including everyone’s tweets, photos, quotes, video & press coverage.
- 130 tweets sent over 4 weeks
- 366 mentions, retweets, replies & favourites received
- 280 click-throughs to event landing page
- 190 views of the event