AWTE - Ginger Juice
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AWTE (Association of Women Travel Executives) is an influential membership organisation within travel.

Ginger Juice has provided event marketing support for two major events – the Christmas Lunch and 60th birthday celebrations.  We have also provide strategic advice and recommendation to the Board.
The purpose of both event projects was to build a buzz, encourage ticket sales & event-day coverage. We also created a number of graphics to support Twitter activity and used a mix of paid-for Twitter advertising as well as organic activity. Both events were very well attended; the Christmas Lunch in particular enjoyed the highest attendance in 14 years.
  • 41,000+ impressions
  • 206 retweets, favourites & mentions
  • 115 direct clicks to the ticket page