AWTE (Association of Women Travel Executives) is an influential membership organisation within travel.Ginger Juice has provided event marketing support for two major events – the Christmas Lunch and 60th birthday celebrations. We have also provide strategic advice and recommendation to the Board. The purpose of both event projects was to build a buzz, encourage ticket sales & event-day coverage. We also created a number of graphics to support Twitter activity and used a mix of paid-for Twitter advertising as well as organic activity. Both events were very well attended; the Christmas Lunch in particular enjoyed the highest attendance in 14 years.